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Martal Group Alternative

A Fractional Sales Team
Still Costs a Full Retainer.

Martal Group provides fractional sales leadership and outbound on a monthly retainer. GrowQuikr removes the retainer entirely - you pay per B.I.T-qualified lead, only after it lands on your calendar with documented proof.

📊 Calculate My Cost Per Lead →
✓
No fractional retainerPay per B.I.T-qualified lead only. Zero fixed monthly cost.
✓
Budget confirmed on every leadNot assumed from job title or company size.
✓
Documented proof attachedEmail, message or call recording on every qualified lead.
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90-day setup fee protectionZero qualified leads in 90 days - full refund, no conditions.
The Journey Compared

From sign-up to your first qualified lead. Two very different paths.

The difference is not just pricing. It is the entire structure of who does what, when you pay, and who carries the risk at each stage.

Martal Group - Fractional Sales Model
Month 1

Onboarding and strategy

The fractional team learns your product, ICP and market. You pay the retainer while no outreach has begun yet.

Month 2-3

Outreach begins

Campaigns launch. Early results come in. Retainer continues. Some meetings are booked - not all are qualified.

Ongoing

Results vary - retainer does not

Good months and bad months happen. The retainer is fixed regardless. Your risk is constant.

If results stall

More time, same cost

The answer is typically "more optimisation." You continue paying while the team course-corrects.

GrowQuikr - Pay Per B.I.T-Qualified Lead
Week 1-2

ICP definition and setup

We define the prospect profile together and build the list. A one-time setup fee covers infrastructure. Outreach begins within weeks.

As leads qualify

B.I.T qualification happens

Every interested prospect is qualified for Budget, Interest and Timeline with documented proof before the meeting is booked.

Lead delivered

You pay. Not before.

Invoice is raised only after a B.I.T-qualified lead lands on your calendar with proof attached. Zero fixed monthly cost.

If zero leads in 90 days

Setup fee refunded in full

Full refund on the setup fee, no conditions, no partial credits. We carry the risk, not you.

The Numbers

What the model difference actually costs.

A fractional sales retainer is a fixed cost regardless of results. Pay per B.I.T-qualified lead scales directly with what you receive.

$0
Monthly retainer with GrowQuikr
No fixed monthly cost. No SDR overhead. No strategy fees. You pay per B.I.T-qualified lead delivered - nothing more.
90d
Setup fee protection period
If we do not deliver even one B.I.T-qualified lead within 90 days of campaign launch, the setup fee is refunded in full.
100%
Leads with documented proof
Every lead comes with the email thread, message exchange or call recording that proves Budget, Interest and Timeline were confirmed.
Case Study

From inconsistent in-house outbound to 10+ qualified meetings every month.

OnGrid - B2B Verification Platform

10+ monthly meetings. 2000% ROI. Zero retainer paid.

Sri at OnGrid had tried building outbound internally. The results were inconsistent - some months produced good meetings, other months produced nothing. The time spent managing the process was pulling focus from the core product.

The shift to GrowQuikr meant handing the outbound function entirely to us. Sri's team showed up to B.I.T-qualified meetings - every prospect had confirmed budget, genuine interest and a real timeline. No discovery calls disguised as sales meetings.

The 2000% ROI figure reflects what happens when your sales team is working qualified pipeline instead of exploring whether the prospect is even a real opportunity.

Read Full Case Study →
10+
Monthly meetings
2000%
ROI
$0
Monthly retainer paid
100%
Leads with proof
Common Questions

Questions about Martal Group alternatives.

What is a good alternative to Martal Group for B2B sales?+
GrowQuikr is a performance-based alternative to Martal Group. Instead of paying a monthly retainer for a fractional sales team, you pay per B.I.T-qualified lead - Budget, Interest and Timeline confirmed with documented proof. No retainer, no contracts, pay only when results are delivered to your calendar.
How is GrowQuikr different from Martal Group?+
Martal Group operates a fractional VP of Sales model with a monthly retainer. GrowQuikr charges per B.I.T-qualified lead only. The difference is structural: a fractional sales team costs you regardless of how many qualified leads are generated that month. GrowQuikr has no cost until a B.I.T-qualified lead with documented proof lands on your calendar.
What does Martal Group charge per month?+
Martal Group does not publish pricing publicly. Their fractional sales model is typically accessed via monthly retainer. GrowQuikr charges per B.I.T-qualified lead with no monthly fee. Use our CPQL calculator to get your exact cost per qualified lead.
Is fractional sales the same as outsourced lead generation?+
Fractional sales typically means an outsourced senior sales resource who manages the full sales function including strategy, hiring and pipeline. Outsourced lead generation like GrowQuikr focuses specifically on delivering qualified leads to your calendar - you handle the close. The models serve different needs: fractional sales for companies that need full sales leadership, GrowQuikr for companies that have a sales team but need more qualified pipeline.
Which is better for a tech company - Martal Group or pay per lead?+
It depends on what stage your sales function is at. If you need a sales leader to build your process from scratch, fractional sales may be appropriate. If you have a functioning sales team that needs more qualified meetings, pay per B.I.T-qualified lead is typically more cost-effective because you only pay for delivered results.
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Service
Outsourced Lead Generation
Hand off your full outbound function and pay per result.

No More Fixed Monthly Costs
for Variable Results.

Calculate your exact cost per B.I.T-qualified lead. Takes 30 seconds. No commitment required.

📊 Calculate My Cost Per Lead →
No fractional retainer Pay per qualified lead No contracts 90-day protection